The creative idea was that the user could experience any given page of the site through both the lens of Asgard, where Thor is originally from, and Earth, where Thor is cast down in the film. My ideas and direction were in making those environments come to life for each section of the site and to ensure they effectively communicated the brand that Marvel wanted. Project included the official Web site, mobile versions and downloadables.
Agency — Project C
Client — Marvel Entertainment, Paramount Pictures
