Official Web Site / Project C / Universal Pictures
Iconography immediately came to mind when I approached the direction for the film site – an apple for Snow White, hatchet for the Huntsman and dagger for Queen Ravenna. Moving forward I contrasted the film’s photography with more of those relations by including other iconic elements into the background art – blood for Snow White’s revenge, forestry for the Huntsman and of course ravens for Queen Ravenna. I also helped out with design on some of the Facebook Kingdom app background collages which aren’t shown here.
Role — Art Direction, Design
Agency — Project C
Client — Universal Pictures