Official Web Site / Project C / Marvel, Paramount Pictures
The creative direction handed down to me was to make each Avenger click-able in a rotating video loop on the homepage. The key art for the film was based on that sequence so it worked well for presentation. My idea for art direction was to posit the experience through the lens of the S.H.I.E.L.D. agency. I coupled this idea with the hotspots I did on the homepage and used them throughout the site to tie everything together. Marvel’s The Avengers has gone on to become the biggest opening film of all time – congratulations to Project C and everyone involved in producing the official Web site!
This was an early concept for the site direction based closely on what Project C laid down for the teaser. You can see from the very beginning I was focused on creating character pages that featured the Avengers front and center.
Role — Art Direction, Design
Agency — Project C
Client — Marvel Studios, Paramount Pictures
W3 Gold (2012, Project C)
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