My idea and direction for the site was to have fans of the show feel as if the characters they know and love have come to life as these new vinyl action figures. A key element of the Ben 10 brand is that Ben morphs into one of 10 alien counterparts. I took this idea and projected it onto my art direction for the site. On the homepage I took main characters and morphed them from their cartoon image into their vinyl reality. Project included the official Web site.
Agency — Haven Agency
Client — Bandai
